Behind the scenes of #GCFAItalia 2020, Colin Firth contemplates the process of being transformed into a Hologram by AHRT Media ahead of the awards. Produced by Pulse Films and Laura Borgio, the film captures the artist’s inner dialogue ahead of the event which brought together visual FX and augmented reality thanks to Eco-Age, NorthHouse, Tendercapital Productions and Camera Moda.

Colin Firth stars in ‘Holograms’, a fictional BTS film that playfully captures his inner dialogue while he is being hologrammed to present an award. It’s a peak into the artist’s mind as he tries to make sense of something ‘you can’t touch’.

Watch on YouTube Fashion Channel and Sky On Demand.