.ART - Martha Fiennes’s Yugen Screened During Frieze Week In London
October 15th, 2018
The innovative moving image artwork Yugen by Martha Fiennes starring Salma Hayek was screened on October 5 at the Serpentine Galleries in London as a part of Frieze Week. The event caused a great public stir, and that is why.
"The innovative moving image artwork Yugen by Martha Fiennes starring Salma Hayek was screened on October 5 at the Serpentine Galleries in London as a part of Frieze Week. The event caused a great public stir, and that is why.
Yugen is a moving image artwork by Martha Fiennes, film director, writer and artist. The unique combined media utilizes a pioneering form of generative computer technologies to create a boundless series of images. The work, which was commissioned by Tendercapital and unveiled in September at the Palazzo Grassi in Venice, was previewed on October 5 as a part of Frieze Week at the Serpentine Galleries in London. The event was sponsored by Gucci and featured in introduction by the curator, Hans-Ulrich Obrist. [...]"