Eco set is a new and innovative model in the production and realisation of films and more, and provides guidelines for making the film set environmentally sustainable. The eco set was conceived and designed by La Casa Rossa and Tenderstories and can be defined as a “zero sample” and a starting point for achieving new standards applicable to the world of cinema and film production. The fundamental step is to train the staff and educate them to sustainability and respect for the environment that surrounds us, through a controlled management of resources, limiting waste, applying proper waste separation, limiting all those materials and tools with high pollution. La Casa Rossa and Tenderstories have experienced the result and the benefits of the Eco set, finding its application in the production of the film Ghiaccio by Alessio de Leonardis and Fabrizio Moro that will be released in February 2022. This goal was achieved on the Ghiaccio set thanks also to our partners who believed and invested in the project: Coni, Fastweb, Luiss, MakeGreen, Sant’anna, Renexia Recharges, a company of the Renexia Group. Companies already widely known for their constant commitment to “green” and who have provided concrete solutions for all those aspects of the set that have the greatest impact on the environment, such as food and beverage management, transport and energy use.

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