Yugen is a term which belongs to a Japanese aesthetic philosophy and refers to a deep awareness of the universe. It is also the title chosen by Martha Fiennes for her latest creative project: a moving image artwork created through Fiennes’ considerable knowledge of filmmaking combined with the addition of sophisticated coding technology. Yugen is the culmination of a creative synergy between Martha Fiennes, Salma Hayek and Magnus Fiennes, award-winning composer who wrote the music. The project has been produced by Tendercapital, a company created by Moreno Zani in the firm conviction that the combination of talent, integrity and innovation can make the difference with respect to the traditional world of finance.